Marketing Free Advice

June 2, 2009 by toto

RSS Versus Email
Yet another example of a technology that most in the industry consider a NEW technology, but it is very similar to email. Odds are that both methods of communication will co-exist in the future. The SEO

The author David A. Utter, a staff writer for WebProNews, started with the old song Video Killed the Radio Star, as an analogy to RSS Killing the Email Star. Does anybody question the fact that video did, in fact, not kill the radio star. In fact, radio has found it place amongst talk radio and sports. Nothing killed anything. Things evolved and found their new place in the media world. In fact, one might argue that TV forced radio to find its place resulting in some of the biggest radio stars, in talk radio, to ever exist in radio history.

Email, when done correctly, using double optins and being email industry friendly by communicating more effectively with the likes of YAHOO, AOL and HotMail produces vastly superior results and tracking than RSS.

When using the appropriate technology implemented in the correct fashion, email can be as user friendly as RSS. It is the nature of RSS that it is an optin system, but with email, we still rely on managers to implement double optin and can-spam compliance. If email campaigns are conducted properly, email will be a valuable asset to the business communications world.

Email Marketing Metrics and Success Stories
A recent study by Mouse2House posted through Marketing Sherpa proved a few of the parameters we’ve highlighted in the past that lead to email marketing success. It is all not surprising to us, but deserves to be mentioned again, as here we have one more piece of evidence that it is true. These are listed in order of importance and then ranked on a scale of one to five, with five being the most important.

Explaining the Benefits of Databases All Over Again The SEO with RSS Guide

In 1995, when programmers first began to code database driven Web sites it was an uphill battle convincing business managers that the benefits of a database driven sites outweigh additional costs. Sites driven by the main corporate databases helped avoid much re-work by avoiding the need for additional personnel whose responsibility was to add data to the Web site which was already in the process of being added to the internal database. The same old technology had to be virtually redefined in the minds of business managers. An already proven technology had to be explained AGAIN when placed into a new scenario, or Web sites.

Despite the fact that every single business person in the world was using a database for some facet of their business, many even conducting high-level data mining, we still fought to convince business managers that connecting their Web site’s to their corporate database was a business asset worthy of a larger investment than a static Web site with some flashy graphics.

Here we are in 2009 arguing the same point, but now it is about integrating email campaigns with corporate databases.

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