Local Targeting For Generating An Income Online
March 10, 2010 by toto
In this article Iwill attempt to explain a strategy for earning online that virtually anyone can become involved with. It’s sort of ahybrid between making money online and making money offline. If you’re willing to put in the original time-consuming work to get the system going, you can at last hire someone to deal with the daily jobs while you get the profits.
There are countless ways to employ this method. I will give you a general method that you can evolve in a way that can work for you. The premise is to create aweb site for any town of your choice. Then, you create pages on the site that you at last will get someone to sponsor. Generally, the sponsor will be a local enterprise or individual that gives a service in the local city.
To start you may pick an industry, for instance ‘carpet cleaning’. Head to Google’s External Keyword Tool and type in ‘carpet cleaning’ to generate words and phrases that people use in the search sites that are similar. I’m making a guess but you’ll probably generate a listing of phrases such as : ‘rug cleaning’, ‘cleaning carpets’, ‘carpet cleaners’, ‘carpet cleaning service’, for example.
Put the list in a text file, 1 keyword on each line. Now you would like to generate a catalogue of words that relate to your targeted town. Just use your head for this one if you know anything about the city. This list you will be using all of the time so keep it handy. Here’s an example list for the city Detroit : ‘detroit’, ‘detroit mi’, ‘detroit michigan’,'detroit usa’, ‘detroit michigan usa, and so on. Then think about some landmarks, perhaps : ‘ambassador bridge’, ‘renaissance center’, for example.
Now you wish to join the keywords from each list together. You will want to create new longer tail keywords with your city words in front of your industry words, as well as behind them. Getting acheap keyword pairing script would help here. You will finish up with a list such as: ‘rug cleaning detroit’, ‘detroit rug cleaning’, ‘rug cleaner detroit mi’, and so on.
Now, you need to have an article written, or write one yourself, about carpet cleaning generally. Put it on a page on your internet site. Also, you’ll want to use the Google Tool again and put in your newly made list, the one with the words merged, and see which word out of all of them is searched most. Use that word to optimize the carpet cleaning page on your website. Now you want to do some bum marketing and other link building to push traffic to that page. Install something like Google Analytics to see which words are bringing traffic to the page.
When you see the traffic coming in, and people are using city plus industry related keywords combined then you have an asset that people will pay to advertise on. Keep building pages, keep promoting them, keep getting sponsors. Best of luck.
Karen is a seasoned marketer who uses products such as phpbay pro, review site wordpress plugin and cpa geo target wp script to earn most of her Internet income.
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