With the growth of alternative forms of chat media will search engine marketing and optimisation of internet sites become superseded?

November 7, 2009 by toto

Recent developments in the way we communicate through the net have been less about customary broadcast media and more about interactive, two way communication. As this type of communication grows it will undoubtedly affect the way search engines work and by association the process of Online Marketing.

Historic media “broadcasts” a message to the anticipated audience, whether it is in the form of a tabloid or an advertisement (physical or digital) which exposes the reader, listener or watcher to a message. The communication is one way and the intended audience is advised of something, in essence “talked at”.

Conventional methods of Online Marketing carried out by the marketing sector and more recently the relatively new idea of Search Engine Optimisation companies (SEO Company) are aimed at the way that Google (mainly) accesses web pages. This is a kind of broadcast media not too unlike to a newspaper albeit with digital trickery to make the experience more fascinating.

Is this all about to alter? Are the accepted Search Engine Placement services about to become less helpful? Assuming the internet continues to expand along the same lines as it has for the last 10 years, we can expect to see the use of the internet becoming more entrenched in our day to day real time lives. It will develop into more of a delivery platform as opposed to an information provider, a concierge as opposed to a librarian. If we are accessing the net in real time that association will become two way and transactional, broadcast methods will offer a trivial experience and become a thing of the past.

Once a buyer can connect with the seller of the product or service through two way communication simply reading a website will be less than satisfying. At this point traditional Search Engine Placement services become obsolete and Online Marketing becomes about making connections not appreciating content.

The astute SEO Company will be looking at how that interaction can take place in an atmosphere that is so packed with information. If at all possible, a buyer is exposed to a seller (or a number of sellers) in an environment where he can dynamically interrogate and compare their goods, ask for detail and maybe even tailor the product or service to his requirement before he makes the choice to buy.

Instead of providing website optimisation for a fixed broadcast, online marketing may be about promoting links and may take place on Twitter, chatrooms, forums even within games where product placement is already beginning to occur.

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