Should all organizations have a website and how much capital should they invest in it?

October 21, 2009 by toto

All companies will benefit from some presence on the worldwide web, even if it is only a uncomplicated listing on a site such as yell.com or one of the other business directory sites. That way, even if clients would not consider buying your product or service over the web at least they can find your address details so that they can pop in.

It may be that a little more information would be valuable to the client, say for example you are a bridal shop the chances of a bride buying a dress from you via the internet are slender but she may very well want to know a few things about your business before deciding whether to drop in. Shop opening times will be useful as will knowing if a meeting is needed. She may also want to establish what price range of dresses you sell, which designers you work with and whether you sell accessories, bridesmaid dresses etc. All of this information means that a simple 3 or 4 page website would be well received by a customer base who are more and more used to seeing what they want online.

That said, the business you will attract will still be comparatively local as clients will come to visit you in person so there is no requirement to spend massive amounts on listing the full range of your stock, having photos of everything taken and adopting a “buy on line” service available. The cost of a functional simple information website should only be a few hundred pounds and there is no need to spend on Online Marketing or worry about your Search Engine Placement as clients will search for you via your company name.
Other companies, whose market is more suited to national or international sales should invest heavily in their website if they are to tap into the potential of the web. If we look at a business that sells car windscreen wipers on line we can see the difference at once. If the client knows that the wipers she spots on the website will fit her car and that they are a sensible price she will buy from wherever she is. This could mean national and international sales for the organization that they would simply not have from having a place on a high street. Money spent on Online Marketing provided by a SEO Company is however in this case paramount. If you do not have a good search engine positioning none of those potential clients will find you as they will not know you by name; so spend in both site development and Search Engine Placement is crutial.

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