PROBLOGGING: MAKING MONEY FROM BLOGS. Helpful Info to Keep in Mind

July 22, 2009 by toto

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by a person or a group that use any or a combination of the following:

• Straight texts
• Photographs or images (photoblog)
• Video (videoblog)
• Audio files (audioblog)
• Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are basically used for the following purposes:

• Online journal or a web diary
• Content managament system
• Online publishing dais

A typical blog has the following components:

• Post date -the date and time of the blog entry

• Category – the category that the blog belongs to

• Title – the title of the blog

• Main body – the key content of the blog

• RSS and trackback – links the blog back from other sites

• Comments – commentaries that are added by readers

• Permalinks – the URL of the full article

• Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins

A blog can additionally have a footer, usually found at the bottom of the blog, that shows the post date, the author, the type, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog – on news, politics, activism, and other topic based blogs (such as campaigning).

2. Individual blog – also known as online diary that may incorporate an individual’s day-to-day experience, complaints, poems, and illicit opinions, and communications between friends.

3. Topical blog – with focus either on a specific niche (function or position) that is usually technical in nature or a local information.

4. Health blog – on certain health issues. Medical blog is a key type of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog – also known as litblog.

6. Travel blog – with concentrate on a traveler’s stories on a specific journey.

7. Research blog – on academic issues such as research notes.

8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog – concentrate on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog – on religious topics

11. Educational blog – on learning applications, typically written by students and teachers.

12. Collaborative or collective blog – a specific theme written by a group of people.

13. Directory blog – contains a collection of several web sites.

14. Business blog – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog – concentrate on non-human being or objects (such as dogs).

16. Spam blogs – used for promoting affiliated websites; also known as ’splogs’.

Blogging is usually done on a regular (almost each day) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to the person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is constantly increasing, as the availability of numerous blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Due to this trend, bloggers can now be categorized into 4 major types:

• Personal bloggers – people who concentrate on a diary or on any topic that a person feels strongly about.

• Business bloggers – people who concentrate on promoting products and services.

• Organizational bloggers – persons who concentrate on internal or external communication in an organization or a community.

• Professional bloggers – people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the a lot of money-making opportunities for probloggers:

• Advertising programs
• RSS advertising
• Sponsorship
• Affiliate Programs
• Digital assets
• Blog network writing gigs
• Business blog writing gigs
• Non blogging writing gigs
• Donations
• Flipping blogs
• Merchandising
• Consulting and speaking

The following are a few things that you need to take into account if you want to be thriving in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a particular audience or group is a key to building a readership.

3. Be the ‘professional’. Concentrate on a certain niche topic and strive to be the “go-to” blogger on that theme.

4. Diversify. Experiment with various add and affiliate programs that allow you to earn money online (aside from blogging).

5. Do not bore your readers. Concentrate on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to make money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a thriving problogger.

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