13 Elements That Your Salesletter Must Consist

Regardless of whether you’re doing internet marketing or niche marketing, you need the right components on your salesletter like guarantee, sub-headline and so on to improve your immediate conversion.

Here are 13 elements of a salesletter to get flood of sales…

1. Headline: Get your readers attention immediately.

And, to get their attention, you should speak directly to your target audience. One of the ways to do this is to use a pre header, in smaller type, just above the main headline. It’s a bit like shouting out someone’s name in a crowded room. It gets their attention above the hubbub. It says: “To all copywriters . . This is for you – take a look!

It also gives you two shots at getting attention. Here’s an example of a pre heading: “If you haven’t got a million dollar yet . . . read this”

That then leads the reader into your main headline, which should carry the main benefit of the product, preferably with a time scale. For example, “How To Change Your Life In Seven Days As A Copywriter…”.

2. Immediately support the claim made in your headline (which should be as outrageous as the proof will allow), with a testimonial (preferred) or some other proof (such as cheques, bank statements, merchant account screenshots, et cetera)

3. You might have a sub heading, explaining the benefit in more details. After which you gently lead the reader into the body of your letter and build interest by establishing your credibility, showing them you are just like them and demonstrating you have the knowledge/ authority/experience to solve their problem. This is just about the only time you can talk about yourself, rather than the prospect’s problems and desires.

4. Define the problem, sympathies with the reader, and then lay on the agony of the problem in the most graphic terms possible.

5. Introduce the product as the perfect solution. Then, whet the reader’s desire with the product’s benefits and say what these benefits mean to them. For example: This CD player has a digital graphic equalizer (that’s the feature) that means you can adjust the sound profile (that’s the benefit bestowed by the feature) which means you can match the sound to the room, so your favourite music sounds great in any room of your house (that’s the higher level of benefit, demonstrating the product in a way the prospect can personally relate to).

6. Intensify the reader’s desire by showing them testimonials from satisfied customers, which show the product in action. This not only provides proof of your product’s effectiveness, it also provides Social Proof, which reassures the prospect other people have already bought and been satisfied.

7. List any additional items the reader will get as part of the basic package (excluding any time-sensitive bonuses you’re keeping for later). Also plant a scarcity element into the conversation at this stage – or earlier. For example, there are only a certain number of this particular deluxe model available.

8. When the reader is reeling under the full impact of all what he’s going to get, point out that this package is so good they’ll naturally understand that it’s not going to be cheap. Then build further perceived value in the mind of the reader by comparing the cost of some alternative high price solution, like a personal consultation and so on.

Then reveal the price, which will be minimized by comparison with the high price the reader has been made to focus on. Always include a reason why you can offer this product so cheaply, whilst retaining all its virtues. For example, it might be a digital product, so there is no shipping or product cost, so you are happy to pass on the savings to the prospect.

9. Enhance the attractiveness of the offer even more by listing the bonus items they can receive provided they order by a certain deadline. An alternative – and even more effective way is to offer the first X number of buyers the bonuses. This adds a further element of danger.

Why?

Because, with a fixed deadline, the prospect will “put off” ordering until five minutes before your bonus deadline – assuming they don’t forget all together. But by introducing the thought of a scarcity – and an unknown scarcity at that, you really light a fire under your prospect. After all, the more they want the product, the more they think the world and his dog is snapping up the last copy right now!

10. Introduce your guarantee. This should be as generous and as long – 90 days minimum- as you can make it. Try to make sure the customer actually comes out better than when they started. For example, allow them to keep the bonus items, even though they get a full refund. A good strong guarantee will go beyond simply reassuring the customer they aren’t taking a risk. It will also demonstrate your absolute faith in your product.

11. Ask for immediate action by stressing the scarcity factor you already planned back at item 7 and working on the prospect’s self interest by showing what they will lose if they don’t act quickly.

12. Always include a couple of Post Scripts. One restating the main benefit and the other telling the reader of another loss they will suffer if they don’t act right away or another benefit they will gain (peace of mind, once they’ve ordered the product or discovering the secrets five minutes from now – if it’s a downloadable product)

13. Lift letter. It’s always a good idea to include this as a last chance to persuade a wavering prospect. In conventional mail order this would be in the form of an envelope marked “Open only if you are still undecided”. On the internet, this would simply be a “Click here if you’re still undecided” button that takes the prospect to another page on the website.

Either way, the prospect would then see a new letter with all the testimonials listed with a statement to the effect that all these people had gone through the same dilemma as the reader is now doing. But all the people who wrote these testimonials finally ordered the products and were very pleased they did – as the reader will also be delighted . . . It’s also a good idea to restate the guarantee and list the bonuses that will be lost if the reader doesn’t order right away.

It’s sterling and proven rule of getting the customer to take action that they are more motivated by the thought of what they will lose rather than by what they will gain. Forbidden fruit, I suppose.

Get Patric Chan’s internet marketing tips for free today at his website, patricchan.com.

No tag for this post.

Get Your Website the Viewership That it Deserves

A website forms a very integral part of the complete process of forming a brand identity for your business . But all your efforts and dedication in forming the same can prove out to be a waste if you are not able to get in the kind of response that you desire from it. Your website might have an attractive layout and be full of interesting and unique content but it might still not get you a good visitor count. So where is the problem? The problem lies not in your website but in the lack of audience that it has on the internet. Proving out to be a solution for this issue are High Page Rank Links. High page rank links are links which you get from good, reputed and preferably related websites on the internet which are popular with Search Engines. Having a link of your website visible on these websites and vice versa can help your online value bringing good traffic towards your websites but at the same time will also make search engine’s to like your website more and get good positioning on the search engines.

The presence of links from high PR websites will provide your website with good credibility and this will allow it to come prominent on search results. The presence of high PR links is a very crucial factor to determine the positioning of your websites on these search engines.

On quick way of ensuring the same is the route of Blog Reviews. Here you should start following blogs which are relevant to your category of business and post befitting and good blog reviews on the blogs. Leave a link to your website at the end of the comment. There is a very high possibility that the owner of the blog will at some point of time take a note of your blog review and visit your site. If he likes what he see’s he will just provide you with a link of your website on his website!

The other option of getting these high PR links is via High Page Rank Press Releases. It is a good idea to announce your new website on the internet by writing a good, informative and attractive press release and submitting it on some of the high page rank press release platforms. This might allow you to buy high PR links for your website from them and use them subsequently.

No tag for this post.

Make Money Online and increase your profitability with KEYWORD Elite

Easiest way of making money is making it online

You might have come across a lot of people who say the key to make money is hard work.There is no doubt that initially in the olden days you could achieve success only with hard work.But even hard work wasn’t a guarantee of success.These days, in the age of technology, the internet has made making money easy.For some, all it takes is a computer and an internet connection to get a successful small business off the ground.If you have a hang of computer and internet then you might know how fast are Blogs and blogging are growing.Today, online has countless of Blogs and several bloggers are posting their blogs and earning money from them.

Nowadays bloggers are not struggling to earn money as they are working clever and making earning simple for them.But how is it possible to earn from a blog?The answer to your question is Google and Adsense.You can put up relevant advertising on you r blog and website with the help of Google option.This means that you are entitled to get Google pay per click returns by exhibiting Google PPC ads.At the time the visitor come across the Google ad and clicks for it, you will be liable to get the bid amount by the advertiser for the ads of that keyword.Google Adsense can make making money easy on your blog or Web site. If you sign up with Google Adsense account, Google will provide you with a special code that denotes your site or blog and assist you with ad units.

Keyword Elite, can assist you with the techniques to earn money online.

After receiving the code all you need to do is to paste it on your website or blog and by this you will by default get the Google’s PPC ads on your website.Now that’s making money easy.Affiliate marketing is one another option to make you earn money.You offer links of your site to other online business sites sales page; this is how affiliate marketing works.As you are an affiliate you will receive a unique code which has to be rooted into your link on your website.If someone reading your site or blog clicks through to the merchant’s site, you’re making money easy because you get a portion of their purchase amount.

Amazon the one who is the world’s largest retailer offers you one of the most accepted affiliate marketing programs.Amazon sells a huge variety of products, so it is very likely that you’ll find many items to link to at Amazon.Just sign up for the affiliate program get a code out of them and then tag them along your links in your websites and Blogs.Though you may feel that making money is tough all you can do for this is spend some time online and find some ways to it.You can also earn money through the content of your blogs and websites.Google Adsense can be a good way to earn money online understand this is more detail with Keyword Elite Bonus.For increasing you profitability it is advisable that you take into account Google’s Adsense related advertising program or affiliate marketing similar to those offered by Amazon.

To avail more information visit: make money online.

No tag for this post.

« Previous Page — Next Page »